Welcome! Grab a chair & let’s have a heart to heart.

I’m a transformation coach, confidence healer, facilitator, speaker + host of THE AMY RUSHWORTH SHOW podcast.

More informally
, I’m a woman whose soul is driven by a desire to teach, touch and transform every person I meet.

Perhaps you’ve heard me giving a talk in London, running transformational retreats all over the world or tuned into a recent podcast of mine? Or maybe the Universe brought us together by a divine stroke of luck. Whatever it was, I’m glad you’re here. I’m a big believer that a life beyond your wildest dreams, begins with igniting the fire inside you. I spend my days supporting my 121 coaching clients and Make Your Magic students, creating soul-nourishing online content and podcasts, speaking at events and podcasts and running retreats. When I’m not doing that, you’ll find me dancing in my kitchen, travelling the world or nose-deep in a self-help book. I’m fabulously healthy, in love with my life & brimming with confidence.

But I haven’t always felt this way about life.

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my story

In my mid 20s, I was in a very dark place. On the outside it looked like I had it all together, but deep down I was sick, stressed and extremely self-destructive. I felt like I was a passenger in my own life. I numbed myself with constant diets, drinking and drugs and toxic relationships. I had no self-worth, no self-belief and my behaviours were spiralling me towards rock bottom.

I found myself in therapy; anxious, suffering with panic attacks and PTSD (Post Traumatic Stress Disorder).

I made a conscious decision that I was going to turn my life around no matter what. I knew I had to align my actions with the woman I wanted to become. The result? I took a trip to Coachella, came back and quit my job, moved to London and started fresh. Not only am I radiantly healthy, but I’m running my dream business, married to my soulmate, surrounded by so many soulful friendships and oozing limitless levels of inner confidence. I know I can handle anything.

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My self-growth journey has seen me…

Move to London

Become the healthiest I’ve ever been

Meet and marry my soulmate, Tristan

Become an entrepreneur, coach and speaker

Curate and lead workshops and large events

Transform the lives of hundreds of women

Speak internationally and on behalf of charities

Become a contributor in Cosmopolitan, Harpers Bazaar, Active in Style & more

So, how did I do it?!

Investing in my own life coach and personal development has played a huge role in my transformation. It was one of the turning points, which inspired me to start living life intentionally, authentically and aligning with the woman I wanted to become. What I discovered was that I wasn’t unmotivated or undisciplined, but I had negative beliefs about myself that were holding me back.


application for 1-2-1 coaching


I work with a limited number of women at a time, to ensure I can be the most supportive, present coach I can be for my clients. I only work with women who are truly ready to commit their energy & invest in themselves.

To apply to work together, please book in for an initial discovery call so we can explore your unique concerns, goals and vision. It is through this process that I will ascertain whether we are an aligned fit and I am confident I will be able to support you. You can book a discovery session below.

Please note, discovery calls are an exploratory conversation and an important part of the application process. I do not coach or mentor you during this session. The applied fee for the session is non-refundable, but will be deducted off the cost of your coaching package should we choose to work together.