Rules

Burn The

WITH AMY RUSHWORTH

Ready to stand out online with your original, unapologetic voice and unwavering "I've got this" confidence?

From good girl rules & self censorship... to unapologetic expression and BIG momentum.

It's time to ditch the perfectionism & imposter syndrome... and enter a new chapter of bold online expression + deep trust in your message.

Thoughts like "what will they think?!"  and people pleasing are GONE...

You're too busy eating judgment for breakfast. You're channelling new ideas, getting your voice out there with momentum + attracting the right people.

Best of all, you feel unshakeably solid in your soul work and putting it out there for the world to hear.

ENROL NOW

As seen in...

Hear that?

That's the sound of you dissolving the apology in the back of your throat, sharing your big ideas on the internet

If you've found yourself on this page, I'd have to assume you're a big dreamer with a deep desire to make a big impact.

You're hungry for more eyes on you & your work, but lately?

You've been scared to rock the boat. There's a lump in your throat when you go to speak.
Your self expression has felt... OFF.

& having the time of your life doing it.

You were unafraid, unashamed and unrestrained.

All that pressure, comparison & the fear of being judged?
Old news. No longer a thing.

The fear of saying the wrong thing or not knowing enough?
๐Ÿคทโ€โ™€๏ธ Neutralised in your system.

The trembling apology on the tip of your tongue... gone.

You feel unshakeably CLEAR in who you are, you're not scared to make mistakes and you're excited to continue growing.

This doesn't have to be a "maybe one day I'll feel that way".

*Holy f!ck* levels of confidence in your creative expression is a veryyyy achievable goal.

It's a skill you can learn. And once you learn it, you can go do some epic main character sh*t.

The vibe: soft belly, strong spine, standing TALL in your bigness and loud in your voice.

It takes so much energy looping in a worry spiral about whether you're being judged. It takes even more energy to procrastinate, self-censor or hide who you are.

Why not spend that energy learning how to let yourself be seen, heard & recognised by all the *right* people?

This process is WAY less hard and painful than your brain (inner critic) makes it out to be.


Let me help you detox this old programming so that your confidence + business success aren't hijacked by fear and you can share your incredible message with the world.

Apologising for who you are + being a BIG personality? We're no longer doing that.
Move over mediocre messaging... hotter-than-hell expression is our new NORMAL.

If you've found yourself on this page, I'd have to assume you're a big  dreamer with a deep desire to make a big impact.

You're hungry for more eyes on you & your work, but lately?

You've been scared to rock the boat. There's a lump in your throat when you go to speak.
Your self expression has felt... OFF.

I'd like you to picture yourself on New Years Eve.

Youโ€™re wearing sequins, sipping your cocktail, looking FINE as hell... celebrating the year that's been.

You *actually* manifested that BIG goal you thought would take years to bring to life. Your creativity was on FIRE. Your online presence and content creation felt like a party everyone WISHES they were invited to... where you lose track of the night because you're just having too much fun.

๐Ÿ”ฅ You felt fear, kept going...
๐Ÿ’‹ You got over the *ick* and gradually... you became low-key obsessed with being on the internet
๐Ÿ’ฅ You got to support humans who loved your wisdom (and your weird!)
๐Ÿฏ The internet felt like your fun place

The best part? You felt free to be yourself, instead of worried about being perfect.

Ironically, the less "perfect" you had to be... the less overthinking you did... the more dynamite ๐Ÿงจ your content became. You stood out distinctly in a saturated sea of same-same content.

"She said what we were ALL secretly thinking" pearls of wisdom poured out of you.
...Giving thousands of humans permission to be a little more authentic too.


Youโ€™re wearing sequins, sipping your cocktail, looking FINE as hell... celebrating the year that's been.

You *actually* manifested that BIG goal you thought would take years to bring to life. Your creativity was on FIRE. Your online presence and content creation felt like a party everyone WISHES they were invited to... where you lose track of the night because you're just having too much fun.

๐Ÿ’ฅ You got to work and chat with humans who loved your wisdom (and your weird!)
๐Ÿ“ˆ Your engagement was popping
๐Ÿ”ฅ You felt fear, but kept going
๐ŸŽฌ You got over the *ick* and started loving being on the internet

The best part? You felt free to be yourself, instead of worried about being perfect.

Ironically, the less "perfect" you had to be... the less overthinking you did... the more dynamite ๐Ÿงจ your content became.

You stood out distinctly in a saturated sea of same-same content.

"She said what we were ALL secretly thinking" pearls of wisdom poured out of you.

...And it gave thousands of people permission to be themselves too.

I'd like you to picture yourself on New Years Eve.

All that pressure, comparison & the fear of being judged?

Old news. No longer a thing.

The fear of saying the wrong thing or not knowing enough?

๐Ÿคทโ€โ™€๏ธ Neutralised in your system.

The trembling apology on the tip of your tongue... gone.

You feel unshakeably CLEAR in who you are, you're not scared to make mistakes and you're excited to continue growing.

*Holy f!ck* levels of confidence in your creative expression is a veryyyy achievable goal.

It's a skill you can learn. And once you learn it, you can do some epic main character sh*t.

The vibe: soft belly, strong spine, standing TALL in your bigness and loud in your voice.

It takes so much energy looping in a worry spiral about whether you're being judged. It takes even more energy to procrastinate, self-censor or hide who you are.

Why not spend that energy learning how to let yourself be seen, heard & recognised by all the *right* people?

This process is WAY less hard and painful than your brain (inner critic) makes it out to be.

Let me help you detox this old programming so that your confidence + business success aren't hijacked by fear and you can share your incredible message with the world.

Apologising for who you are + being a BIG personality? We're no longer doing that.

Move over mediocre messaging... hotter-than-hell expression is our new NORMAL.

This doesn't have to be a "maybe one day I'll feel that way".

Let me know if you resonate with this...

You're a baddie, but an even fiercer voice is asking to pour through.
Your biz + creativity is feeling a bit *meh*. If you're honest... you are holding your tongue on topics you wanna speak to. The fear of not getting it "right" is keeping you stuck... and your results reflect it. You're ready to say hello to a no-fucks-given frequency... every time you share.

You went from being SO clear.. to shrinking parts of you. You used to feel SO aligned & unstoppably "you" but THAT situation rocked your confidence like woahhh ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ Their projections leaked into your thoughts like a bad smell... And as a result you started walking on eggshells, trying not to offend/intimidate anyone + made choices that were not an 111% fuck yes.

The subtle fear of being cancelled or seen as "one of those coaches" is keeping your fullest expression hostage. Not only do you not want people to talk shit about you/think youโ€™re a bad person...you GENUINELY want to make people feel amazing & leave them better than you found them. You know it's time to strengthen the internal boundaries that support you to say the damn things.

You thought you were the queen of boundaries + the baddest bitch on the block until... That. One. Freaking. Client. Who you COULDNโ€™T win with... who brought up ALL your insecurities. You felt misunderstood, painted as the villain no matter what you did & the dynamic felt eerily similar to your childhood bully. You're ready for that situation to stop having any influence on how you show up.

You're DONE walking on eggshells. After some setbacks, you took some time to reflect, but you've lingered in the shadows for way too long & now? You're HIDING. The pity party doesn't match your outfit babe... it's time to put the crown back on + emerge from the ashes brighter & louder than ever before.

You know you're a bad bitch with big gifts... you're ready to get out of your head and turn up the heat online.

You're done trying to be perfect... you're here to be a trailblazer!
Your subtle obsession with being original *ahem* perfect is stopping you from making the necessary mistakes and moves that'll help you change the game! It's time to stop cock-blocking your weird ideas, trust your instincts... and give yourself FULL permission to flirt with your big vision.

You're sick to death of trying to "make sense" to everybody and their mother. Cramming your deep, sexy, silly, witchy multifaceted soul into one box or niche... feels SO confining. You wonder... "which category am I supposed to fit into?"  because you're not like any other bitch on the block.

You wanna bring these different parts of you online... but you're meeting an edge around how people will judge you for that.

You've been riding the external validation rollercoaster.  Measuring your power based on the algorithm, money or saying what you think they want you to say... Leaves you in a puddle of pressure, comparison + a whole lot of "am I doing this right??!"

You tell yourself... "If I could just buy that house, go viral on Insta or hit 100k months... THEN I'll feel like I've made it." 

But it's never enough to satiate the hunger inside.
*ugly crying face enters the chat*. 

You went from being SO clear.. to shrinking parts of you.

You used to feel SO aligned & unstoppably "you" but THAT situation rocked your confidence like woahhh ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ

Their projections leaked into your thoughts like a bad smell... And as a result you started walking on eggshells, trying not to offend/intimidate anyone + made choices that weren't an 111% fuck yes.

You're a baddie, but an even fiercer voice is asking to pour through.

Your biz + creativity is feeling a bit *meh*. If you're honest... you are holding your tongue on topics you wanna speak to.

The fear of not getting it "right" is keeping you stuck... and your results reflect it. You're ready to say hello to a no-fucks-given frequency... every time you share.

The subtle fear of being cancelled or seen as "one of those coaches" is keeping your fullest expression hostage.

Not only do you not want people to talk shit about you/think youโ€™re a bad person...

You GENUINELY want to make people feel amazing & leave them better than you found them. You know it's time to strengthen the internal boundaries that support you to just say the damn things.

You're done trying to be perfect... you're here to be a trailblazer!

Your subtle obsession with being original *ahem* perfect is stopping you from making the necessary mistakes & moves that'll help you change the game!

It's time to stop cock-blocking your weird ideas, trust your instincts... and give yourself FULL permission to flirt with your big vision.

You're DONE walking on eggshells.

After some setbacks, you took some time to reflect, but you've lingered in the shadows for way too long & now?

You're HIDING.

The pity party doesn't match your outfit babe... it's time to put the crown back on + emerge from the ashes brighter & louder than ever before.

You thought you were the queen of boundaries + the baddest bitch on the block until...

That. One. Freaking. Client. Who you COULDNโ€™T win with... who brought up ALL your insecurities.

You felt misunderstood, painted as the villain no matter what you did & the dynamic felt eerily similar to your childhood bully.

You're ready for that situation to stop having any influence on how you show up.

You're sick to death of trying to "make sense" to everybody and their mother.

Cramming your creative multidimensional soul into one box or niche... feels SO confining.

You wonder... "which category am I meant to fit into?" because you're not like any other spiritual bitch in the industry.

You wanna bring these different parts of you online... but you're meeting an edge around how people will judge you for that.


You've been riding the external validation rollercoaster.

Measuring your power based on the algorithm, money + saying what you think they want to hear... leaves you in a puddle of pressure, second guessing + a whole lot of "am I doing this right??!".

You tell yourself...
"If I could just buy that house, go viral on Insta or hit 100k months... THEN I'll feel like I've made it." 

But it's never enough to satiate the void inside. *ugly crying face enters the chat*. 

Those *other* experiences left your heart bruised.
And it still stings.

Burn The Rules is a healing balm for your sensitive heart and ROCKET FUEL ๐Ÿš€ for turning that pain into power.

Let's clean up the emotional aftermath so these wounds do NOT fester and...

You feel deeply safe to be fully you - unapologetically successful, ridiculous, sexy, funny, outspoken & deep.

And LOUDLY share the work you were MEANT TO in this world.

This program will help you f*ck off the good girl antics + weight of other people's expectations... so you can squirt your magic ๐Ÿ’ฆ๐Ÿช„ all over the internet, neutralise doubt & feel unshakeably GOOD in who you are.

You GET to be an unfiltered, widely beloved bad bitch who...

Regularly makes the internet go wild!

Doesn't give wounded people free mental real estate in her brain... or f*ck with her magic.

Attracts all the right people & repels all the WRONG ones.

Who loves the shit outta herself, her amazing life and everything she did to get there... WITHOUT apology.

While you're SO proud of yourself, have dozens of raving testimonials & most of your experiences have been SO beautiful...

say no more, i'm in!

REAL TALK MOMENT.

Most of what you've been taught about being a successful internet sensation is wrong.

I said what I said. ๐Ÿ’‹

Many coaches and social media experts offer one-size-fits-all strategies for blowing up online...

But these usually don't result in you being your most authentic, relaxed or creative self.

I personally think this is a BIG problem, because YOU are the face of your brand and mission. If you feel insecure, inauthentic and choked up? If you're creating to fit into a trend, rather than expressing what you feel inspired to share?

Your audience is going to feel that. And that's inevitably going to affect everything from your engagement, to your sales, to your sense of recognition...

You can follow all the trends in the world, but if you're not confidently communicating in a way that's aligned to you... you probably won't attract an audience or clients you truly vibe with.

When it comes to firing up fierce internet confidence... simply "raising your vibration" & trying to stay in the energy of abundance isn't always enough.

๐Ÿ˜ฑ As soon as those childhood worthiness wounds rear their ugly head...
๐Ÿ”ช Nobody likes that post you spent ages creating...
๐Ÿ“‰ You have a plateau or income dip...
๐Ÿฅต Or... your nervous system goes into freeze...


Your confidence and motivation for your biz spirals down, you get a fat lump in your throat and it's like you're 8 years old again feeling like an idiot at school. ๐Ÿฅบ

An unshakeable voice and online *it factor* isn't dependent on outside approval, popularity or likes.

It's self sourced, from within.

In fact - the more eyes on you and more clients you're working with... the more energy you have to HOLD. That's a lot for your inner child & requires more than simple mindset work or superficial strategies.

I used to think if I could just write the perfect content, get tons of engagement and get to 10k Insta followers... then I'd never have a self doubt wobble again.

Wrong!

Even as my success and audience was growing, I'd notice the old patterns of self censorship and imposter syndrome trying to get their hooks into me.

This is because healing our self expression is work we have to do consistently. It's not an overnight journey, like it's often sold as.

I think about it like shaving my legs. If I'm devoted to shaving all the time, my legs will stay smooth. If I'm not, things get spiky again.

That's why I created Burn The Rules - it's a deep, thorough library of trainings, practices and assignments you can apply to your business. and psyche again and again.

This course contains everything you need to tap into fierce, unapologetic + SECURE expression.


In fact - the more eyes on you and more clients you're working with... the more energy you have to HOLD. That's a lot for your inner child & requires more than simple mindset work or superficial strategies.

I used to think if I could just write the perfect content, get tons of engagement and get to 10k Insta followers... then I'd never have a self doubt wobble again.

Wrong!

Even as my success and audience was growing, I'd notice the old patterns of self censorship and imposter syndrome trying to get their hooks into me.

This is because healing our self expression is work we have to do consistently. It's not an overnight journey, like it's often sold as.

I think about it like shaving my legs. If I'm devoted to shaving all the time, my legs will stay smooth. If I'm not, things get spiky again.

That's why I created Burn The Rules - it's a deep, thorough library of trainings, practices and assignments you can apply to your business. and psyche again and again.

This course contains everything you need to tap into fierce, unapologetic + SECURE expression.

The last 2 years were a fucking rodeo LOL... especially in the coaching + spiritual entrepreneurship industry.

I really got to deep-throat my own medicine like the true 3/5 Projector I am.

I saw women *just like me* being cancelled & called out online like a modern day witch hunt. ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ I'm sure you saw it too.

That long-forgotten lump in my throat crept back in, thoughts like "will they come for me next?!" kicked me in the guts & the urge to hide was SO strong.

GNARLY TIMES. But really?

This was the next chapter in my big "how DARE she" story and the perfect opportunity to embody what I stand for.

For the last 2 years I LIVED, BREATHED & tested what would become the Burn The Rules curriculum. And I'm gonna lay out the entire roadmap for you too.

So many magical, creative entrepreneurs feel weighed down by this fear of what will happen for being themselves.

They perform confidently on the outside. But deep down?

They DO fear being too much or too polarising.

They DO worry they'll be rejected if they're too successful, rich, opinionated, hot or simply... too BIG in their expression as women.

And I really really get that.

I am a provocative Projector with BIG energy, who is very visible on the internet, but also SO sensitive.

I've had to dissolve my throat chakra wounds, beliefs around being "a bad person" & perfectionistic good girl tendencies... AGAIN & AGAIN throughout 8 years of online biz.



Let's talk about the wild wild west ๐Ÿค of the internet.

If you are an online creatress / entrepreneur with a bold (or even taboo) mission, you may have experienced...

Well behaved women rarely make history.

๐Ÿ”ช People projecting their unhealed trauma, jealousy + competitiveness onto you.

๐Ÿฅต Wondering if you're too much or not "professional" / well spoken enough.

๐Ÿ˜ฑ  Being put on a pedestal... then dragged off, sometimes publicly.

๐Ÿคทโ€โ™€๏ธ Family, friends or people from your home town thinking you've lost the plot.

๐Ÿคฏ Perfectionism, procrastination & comparison... sometimes all at once.

๐Ÿ˜ญ Being misunderstood, having your words twisted, or feeling frozen by the fear of "getting it wrong".

โ›”๏ธ Setting boundaries that anger others. Struggling to hold your boundaries because you don't want to seem like a heartless, selfish bitch.

๐Ÿคฌ Critical strangers on the internet.

๐Ÿฅบ Or an inner voice that questions if it's safe to be THAT VISIBLE, charge those prices or be that successful/hot/rich/unapologetic?

While you're SO proud of your biz, have dozens of raving testimonials & most of your experiences have been SO beautiful...

You're ready to get the fuck un-stuck. Your biz + creativity is feeling a bit *meh*. You've plateaued and if you're honest... you are holding your tongue on MANY topics you wanna speak to. The fear of not getting it "right" is keeping you caged (and your cash flow reflects it). You are ready to break out of this funk... like YESTERDAY.

You went from SO clear to destabilised by fear. You used to feel SO aligned & unstoppably "you" but THAT situation rocked your confidence like woahhh ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ Their projections leaked into your thoughts like a bad smell... And as a result you started tip-toeing on eggshells, trying not to offend anyone + made choices that were not an 111% fuck yes.

The subtle fear of being cancelled, shamed or seen as "one of those coaches" is keeping you hostage. Not only do you not want people to talk shit about you/think youโ€™re a bad person...you GENUINELY want to make people feel amazing & leave them better than you found them. But you also know you help NOBODY when you try to be relatable to everybody.

You thought you were the queen of boundaries + the baddest bitch on the block until... That. One. Freaking. Client. Who you COULDNโ€™T win with... who brought up ALL your insecurities. You felt misunderstood, painted as the villain no matter what you did & the dynamic felt eerily similar to your childhood bully. You're ready for that situation to stop having any influence on how you show up.

You're DONE idling in self censorship. After some setbacks, you took some time to reflect, but you've lingered in the shadows for way too long & now? You know you're HIDING. The pity party doesn't match your outfit babe... it's time to put the pedal to the metal + emerge from the ashes brighter & louder than ever before.

You're obsessed with being so original *ahem* perfect, you get in your own way. Damn, it's edgy to admit but sometimes you cock-block your ideas or voice, fuss over the perfect words or simply don't let yourself follow your instincts because "sigh... everyone is already saying that."

You're sick to death of trying to "make sense". Cramming your creative multifaceted soul into one box... feels SO confining. You wonder... "which category am I meant to fit into?"  because you're not like any other spiritual bitch in the industry. There's no one else to look up to because you're here to become your own muse & be your own niche.

You've been riding the external validation rollercoaster.  Measuring your power based on financial milestones + other people's perceptions of you leaves you in a puddle of pressure, not-enoughness + overwhelming perfectionism.

You tell yourself... "If I could just buy that house, hit 100k months or be the best in my industry... ONLY then I'll feel like I've made it." 

But it's never enough to satiate the void inside.
*ugly crying face enters the chat*. 

Those *other* experiences left your heart bruised. ๐Ÿฅบ๐Ÿฅบ๐Ÿฅบ

And it still stings.

Burn The Rules is a healing balm for your sensitive heart and ROCKET FUEL ๐Ÿš€ for turning that pain into power.

Let's clean up the emotional aftermath so these wounds do NOT fester and...

This program will help you f*ck off the good girl antics + weight of other people's expectations...

So you can super-spray your magic ๐Ÿ’ฆ๐Ÿช„ all over the internet, neutralise doubt & feel unshakeably GOOD in your brand.

You GET to be an unfiltered, widely beloved bad bitch who...

Regularly makes the internet go wild!

Doesn't give wounded people free mental real estate in her brain... or f*ck with her magic.

Attracts all the right people & repels all the WRONG ones.

Who loves the shit outta herself, her amazing life and everything she did to get there... WITHOUT apology.

You feel deeply safe to be fully you - unapologetically successful, ridiculous, sexy, funny, outspoken & deep.

And LOUDLY share the work you were MEANT TO in this world.

Fuck yeah I'm in!

From good girl... to free as fuck.

Is this you?

You're a spiritual entrepreneur or creator ready to eradicate sneaky good girl patterns from how you use your voice online, create your offers, set boundaries and lead your business... so that your choices 111% reflect your values + standards.

You have a unique voice and you want to let it shine online, unapologetically! You're ready to say it how it is, be honest about what you stand for in your brand and dare to share what everyone is secretly thinking... And when people think you're too much? You want to be able to shake it off, completely unbothered.

You are DONE shrinking yourself to manage other women's reactions to your BIGNESS.

You want to feel calm, emotionally regulated & proud of who you are... even in the face of judgment, jealousy or conflict. And for your voice, messaging and business to remain solid through it all... you know you gotta STOP entertaining even the most subtle people pleasing energetics.

You know it's time to take your marketing SAUCE up a notch!!!

It's time to add some spice, flavour & big dick energy to your content + turn up the HEAT on the internet baby!

You're not a good girl... you're an artist! You're a visionary! You're a silly goose and a rich, hot witch!! You're a podcaster with a dirty mouth and a wise third eye!!!! You are ready to be seen... actually fuck that, you're ready to be famous!

You're done pretending you're basic... it's time to be ridiculous and tap into your most UNAPOLOGETIC creative flow.

You know you're here to do big things and be a trailblazer in your industry.

But sometimes you get in your head.. Procrastinate... Your mind tricks you into believing you're the ONLY one dealing with this challenge...

It's time to uncouple struggle from success and become your own biggest believer.

You want the tools to make this your reality and remind you to KEEP moving forward.

You're ready to throw away the rulebook, DISSOLVE all perfectionism, internalised doubt and let your throat chakra shamelessly POP! ๐Ÿพ ๐Ÿ”ฎ โš”๏ธ ๐Ÿงจ ๐Ÿ”ฅ so that...

Everything you write, every offering you channel, every word you speak is infused with deep conviction, red-hot self trust and always without apology.

Second guessing your way of doing things? Not a thing, anymore.

Every challenge, initiation + shadow you face? Becomes EPIC inspiration for your content, art, medicine and wisdom.

And when they ask: "who does she think she is?!"

You answer: THAT GIRL.


If you nodded YES to any of these questions... Burn The Rules was made for you.

say no more, i'm in!

๐Ÿ’‹ Meet your inner good girl and understand how, when and WHY she shows up (and how to free yourself from her limitations)

๐Ÿ’‹ Kindness VS Niceness (and why niceness is cock-blocking your power)

๐Ÿ’‹ Moving from Imposter Syndrome to Mastery in your leadership

๐Ÿ’‹ Breaking free from rules, guilt and shame in your business

๐Ÿ’‹ Practice for moving beyond the pressure + confusion of what you "should do"

๐Ÿ’‹ Class + practice to help you stop procrastinating on important moves/choices

๐Ÿ’‹ How to stop overthinking your next moves, boundaries and expression so you can embody your unapologetic brand identity

๐Ÿ’‹ ESSENTIAL Nervous System Regulation tools for remaining empowered and clear-headed as a bold and visible leader.

EACH PHASE OF THE PROGRAM IS INSPIRED BY ONE OF FOUR MUSES.

Phase 1: Unlearn & Unshame

The Muse: Miley Cyrus

Phase 2: Good Girl to Bad Bitch

The Muse: Lana Del Rey

๐Ÿ’‹ My process for turning painful experiences into powerful, soul stirring content

๐Ÿ’‹ How to unapologetically embody your BIGNESS as an online brand and feminine leader (and heal the fear of being too much, too controversial or too vulnerable)

๐Ÿ’‹ Identify the "inner protectors" that cause confusion and insecurity and move beyond these limiting patterns in your BIG authenticity

๐Ÿ’‹ Move from confusion to CLEAR (I'll help you uncover the *actual* root of confusion and show you how to move beyond it)

๐Ÿ’‹ Support to un-filter yourself in your content, videos + coaching dynamics

๐Ÿ’‹ Spicy Insta Content Templates (To Powerfully Convey Your Genius)

๐Ÿ’‹ How to walk WITH judgment, instead of letting it steal your thunder!

๐Ÿ’‹ My process to get instantly UNSTUCK in your business

Phase 3: Let Them Be Wrong About You.

The Muse: Madonna

๐Ÿ’‹ Build the perserverance to dream bigger

๐Ÿ’‹ Create a sense of safety within and overcome the fear of getting famous for your work! Learn how to make big moves outside your "visibility comfort zone" using easy techniques and reframes.

๐Ÿ’‹ Owning YOUR way of creation, leadership and artistry without comparison- aka dare to be your own unique category of internet rockstar

๐Ÿ’‹ How to find your "leading edge" and "star power" as a public figure + stand out from the crowd/your industry

๐Ÿ’‹ The importance of playfulness if you want to be an empowered leader (and why it'll make you everyone's favourite bitch to follow on Instagram!)

Phase 4: Why be a lady, when you can be a legend?

The Muse: Stevie Nicks

๐Ÿ’‹ How to keep expanding and succeeding through challenging times in biz

๐Ÿ’‹ Meditation for letting go of fear and "proving energy"

๐Ÿ’‹ A visualisation practice that will help you stop sabotaging and manifest success FASTER (by showing your subconscious mind that your big dreams/next level of success are safe to have)

๐Ÿ’‹ Healing sisterhood wounds, so they don't f*ck with your confidence, slow down your biz growth or dilute your message. And also? So you feel comfortable having more eyes on you, including the inevitable critics.

๐Ÿ’‹ The 4 essential archetypes of powerful internet expression and marketing that makes your soulmate clients drool

๐Ÿ’‹ Sharing your art and daring to bloom, no matter what the critics say

๐Ÿ’‹ Fail-proof methods to move from sad girl energy to BIG DICK CONFIDENCE (including letting people be wrong about you or thinking you're cringe)

๐Ÿ’‹ Stand tall in your "controversial" opinions and move through your "...but, what ifs" like a boss.

Say HOLA BABY to the oh-so-fun curriculum

SAY NO MORE, I'M IN!

On top of ALL that, you also get these SEVEN fab bonuses:

Bonus 2

Find Your Voice Online + Create Soul Stirring Content: Prerecorded Masterclass with Rebecca, The Content Queen

Bonus 3

Cosmic Creatrix: My bestselling manifestation & abundance mindset course worth ยฃ333

Bonuses 4-6

3 x Guided EFT Tapping Practices
Guided practices by Neurolinguistic Reprogammer Emily McDonald to dissolve comparison, let go of fear, quantum leap your worth, release attachment and trust the timing of your path.

ICONIC: Raise Your Standards, Enrich Your Life (Mini Course)
For women raising their standards, remembering personal power & setting a new energy in motion in their life.

Bonus 7

Get Visible & Give Yourself Full Permission To Be Seen: Audio Training + Workbook

Bonus 1

Did I mention you get lifetime access to the content, including future updates to the program?!

Amy taught me to uncouple struggle from success & radically love the part of me that desires to be seen, heard & enjoy the success I've created.

I'd created a lot of "external" success in my business - 20k months & a booked out calendar - but my body felt bruised & deeply burnt out.

Working with Amy 1:1 and in her mastermind, I reduced my hours, stabilized 40k months... literally while doing LESS lol. Amy is an amazing expander as a fellow Projector doing business, very aligned with her blueprint.

Amy also supported me through some of the biggest & most challenging initiations I've had in my biz to date.

I learned to radically love & accept myself - especially the parts of me that desire to express my beauty, be seen & heard & live in a state of aliveness & radiance.


She is highly intuitive, compassionate & deeply cares about her clients... but she also ignites the fire in you to go after what you want & have FUN with your business!

Her spaceholding is SO powerful, graceful & in high integrity.
And the sisterhood in her group spaces is unlike anything I have experienced.

I adore Amy.



OATH ORACLE

Astrologer & Business Oracle
@oath.oracle

She helped me own my power & step into confidence during big shifts in my business. I honestly don't know how I'd have gotten through last year without her!

Amy supported me during a challenging & significant time in my life. Not only was I getting married, I was also pivoting my business in a new direction - which brought up LOTS of fear & overwhelm.

Thank GOD I had Amy to offer her wisdom in the hard times, plus encouragement & celebration in the happy moments. I honestly don't know how I'd have gotten through last year without her!

She helped me own my power & step into confidence around my wedding and big shifts in my business... and I'm thrilled to report that both went AMAZINGLY as a result!

Amy is a remarkable space holder with impeccable standards & integrity. I regard her as one of the best & most highly skilled coaches around today, and can't recommend working with her highly enough.

PERSIA LAWSON

Dating & Relationship Coach & 3x Author
โ€œOne of the UKโ€™s most successful Love Coachesโ€ - Times

@persialawson

My business was on and off due to depression... Now I'm hitting consistent ยฃ30K months and showing up as a true leader & trailblazer in my life and biz.

Working with Amy changed my life, how I show up in relationships, how I viewed my โ€œblocksโ€ and totally changed how I run my business.

I was able to move through some of my deepest shadows with Amy holding me with such power. As a result Iโ€™m showing up as the true leader & trailblazer that I am in my life and biz.

I attracted the man of my dreams.

My business went from being on and off due to my depression... to being consistent and something I am so amazingly proud of.

I'm hitting consistent ยฃ30K months which I never thought was possible before.

The inner child & pleasure work we moved through in our 5 months together 1:1 unblocked so much for me and I am so grateful I worked with Amy.

HANNAH ROSE CLULEY

MULTI 6 FIGURE BIZ COACH & MENTOR

@hannahrosecluley

A RADICAL transformation.

Working with Amy helped me quantum leap beyond 6 figures & become happier, healthier & wealthier.

Amy held massive space for my deepest healing and wildest abundance in business and in life.

From ยฃ10k months, to childhood wounds, to orgasmic manifestationโ€ฆ Amy can hold, guide and activate it all. It was a RADICAL transformation for me.

Our work together has allowed me to quantum leap in my business to 6 figures and more within 12 months. I am happier, healthier and wealthier because of Amyโ€™s mentorship and guidance.

KAT HORROCKS

Mindset & Manifestation Coach, Healer & Spiritual Guide

@kat_horrocks

12/10 can recommend!

I vibe on a completely different frequency now & I've become a much better mentor.

Working with Amy on my biz has been one of the most expansive experiences of my life!! I am completely different because of this magical space we created.

What I received from our work together feels FAR more profound than just increasing revenue. Amyโ€™s presence alone taught me so much about self-leadership + how to truly lean back in life and business.

Itโ€™s been life-changing & Iโ€™ve become a much better mentor. I vibe on a completely different frequency now.

I am forever grateful and changed! 12/10 can recommend!

CHRISTINA ARNTZ

Holistic Business Mentor for Female CEOs

@thefemininebusinesscoach

I used to believe if I said all the "right things" in the right way, then I'd be safe from criticism, widely beloved & successful.

I was sourcing conditional worth + fake safety through outside approval and moral perfectionism... instead of embodying unconditional power as a natural way of being.

Thankfully I learned that thereโ€™s a different, easier, self-HONOURING way.

I unhinged my worth from the good girl rules, learned how to embrace EVERY death & rebirth and have my own back, unconditionally.

And ironically, all the RIGHT people freakingggg loved it.

Over the last 10 years, I've discovered techniques, principles + healing tools that helped me eliminate the internal pressure I put on myself & the fear of what people thought or said about me.

This allowed me to continue showing up boldly + generously for my life's work. This kind of unshakeable power is an energetic instrument for creating the life you truly desire and a business you seriously enjoy.

The wildest truth? ๐Ÿ˜œ

When you stop pressuring yourself to be perfect and needing everyone to like you, you can actually focus on what MATTERS.

Your dharma.
Your very important life's work.
The dream life you're building.
And the people that want your help.


You GET to create success, content & offerings that breathe life into people's hearts (and yours) instead of letting the haters suck your authenticity dry.

ONLY YOU can decide to:

This process is deeper than just pretending you don't give a f*ck when secretly, you really do.

The truth: You are a human being. To some level, you will care what people think.

Also the truth: You do NOT have to care what everybody thinks, always, all of the time.

Nor do you have to let it stop you from pursuing your goals or showing up.

I won't tell you to be fearless, rise above or only think positively.
(If that actually worked, we wouldn't be here talking).

But I WILL help you stop caring too much about other people's nonsense... so that you can care WAY MORE about your desires, dharma and the people you're here to help.


Stop letting dickheads with no abracadabra tell you what to do with YOUR magic ๐Ÿช„

Guess what babe?

You do NOT have to be perfect, always say the right thing or be "relatable" to EVERY. SINGLE. HUMAN on the internet.

You don't have to explain yourself, your choices don't have to please everyone, nor is it your job to be liked by everybody.

Believe it or not, you're ALLOWED to make mistakes.
You are NOT the worst person in the world for f*cking up sometimes.

You're allowed to forgive yourself, move on with your head high & keep rising!

Your job is to be you and let the right people gravitate.

To UNTAME your tongue. ๐Ÿ‘…โš”๏ธ
To let yourself be SEEN.
To give the right f*cks, not the silly ones.

It's time to let your BIG voice shine.

Burn The Rules is an invitation to your next level of freedom. But ONLY YOU can choose to show up to the party.

GET READY TO LEARN HOW TO...

๐Ÿ”ฅ Burn BRIGHT & take action even when the Universe pulls the rug out from under you or cunty Susan shows up in your comment section.

๐Ÿ”ฅ Trust yourself, no matter what your Imposter Syndrome says! And that means taking responsibility for healing the voice inside that says "I'm a fraud" or "I've tricked people into thinking I'm good at what I do."

๐Ÿ”ฅ STOP doom scrolling hateful Instagram accounts + Reddit threads that negatively permeate your subconscious brain. You no longer participate in this nonsense, nor does it have ANY effect on how you share your work.

๐Ÿ”ฅ See EVERY experience in your biz as an opportunity to taste deeper flavours of your leadership, get even bolder + step into your power.

๐Ÿ”ฅ Radically shift your limiting beliefs around what is possible for someone like you and what you are capable of.

๐Ÿ”ฅ Supercharge your "I've got this" faith, turn your pain into medicine + believe in the inevitability of your success.

๐Ÿ”ฅ Quit hiding & procrastinating on what the Universe is ASKING you to do. You know the direction you're being called to. Your job is to dissolve the excuses, JUMP into the abyss and let your net appear!

๐Ÿ”ฅ Make all your choices and thus your future, a direct outcome of your desire, INSTEAD of fear. That includes setting some hella boundaries with THAT person - you already know exactly who I am talking about ๐Ÿ˜‰

๐Ÿ”ฅ Heal the ugly roots of sister wounding that pierce your heart... so you can stop wondering if your clients & community will turn on you & start helping them transform their lives.

๐Ÿ”ฅ Murder your inner nice girl, so you can manifest the business, clientele, standards and dream life you f*cking deserve.

You can be a bad bitch internet rockstar AND a good person. It's totally possible to be both.

Underneath imposter syndrome, perfectionism, playing small + masking your expression is a deeper, more subtle layer...

...The inner good girl's deepest fear.
That she might in fact, be... *GASP* a BAD person!!!

Because naughty girls?
Are punished, sent to the naughty corner, shamed... and they don't belong.

Logically you know you're a good, kind person.

Yet... you're still subtly trying to prove to everyone..."Look!!! I'm not bad! I'm not one of those women!"

You DEEPLY crave to stand out...

...But your good girl feels SO MUCH SAFER in her people pleasing, letting things slide, comparison and watering down the spice so you don't offend anyone.

Newsflash!

๐Ÿงจ๐Ÿงจ๐Ÿงจ

Nobody can put you in the naughty corner... except you ๐Ÿ’‹๐Ÿ”ฅ

I'm going to help you REWIRE your thinking & the big fat limiting beliefs that keep you hiding (literally and energetically).

I'll help you dissolve the ineffective patterns your inner child leans on to protect you, which block your throat chakra, authentic voice AND the unapologetic life you want.

Let's light a fire under your peach to take action and get the momentum going... whilst regulating your nervous system along the way, so that the changes are sustainable.

Inevitable challenges, self-confidence "wobbles" or bad days in your business don't have to demolish your confidence, cramp your style or block your results.

You get to be the original, sexy, opinionated, wildly talented human with a voice that turns heads. ๐Ÿ’ฃ๐ŸŒถ๐Ÿ’ฆ๐Ÿš€

And when you master owning that? Speaking up, sharing + creating your big dreams is a much more easeful, natural process that happens without force.

I'M IN - LET'S GO!

I quantum leaped in biz, made more revenue than ever, fell deeply in love with myself & now live a life where I pinch myself daily.

After moving countries, pivoting in business & going through a breakupโ€ฆI felt like Iโ€™d been completely stripped bare & the Universe was asking me to rebuild.

After finding Amy & bingeing ALL her free contentโ€ฆ I decided to enrol in ALL her courses in 2021, become a 1:1 client & join her business mastermind.

To say that my life has transformed from being in Amy's energy & absorbing her codes would be a HUGE understatement.

I quantum leaped in my biz, fell deeply in love with myself & now live a life where I โ€˜pinch myselfโ€™ daily.


Amy is a radical permission slip to follow those big, bold, badass dreams & ask for what you truly desire. The wisdom she shares is THE roadmap to get you there.

If you are considering working with Amy, dive in head first & be prepared for MASSIVE TRANSFORMATION. Thank you Amy for everything. You are an angel on earth & I am forever grateful for you.

SUSIE HEMSTED

Quantum Energy Healer, Biz Coach, Meditation Mystic & Podcaster.

@susiehemsted

I came deeper into my truth & unapologetic expression - having Amy as your coach is a gift!

Being in Amy's mastermind was such an epic experience!

I felt so deeply held & SEEN in the full spectrum of what makes me, ME!

One of my greatest transformations during our 10 months together was coming deeper into my truth & unapologetic expression.

Iโ€™m deeply grateful for the depth of support, care, & love Amy holds in her spaces. Itโ€™s clear as day that she truly gives a fuck about you & that created so much openness to receive her incredible support.

Amy is a soul sister for life & I highly recommend working with her.

RACHAEL MEEDS

Breathwork Facilitator, Intuitive Mentor & Embodiment Coach

@rachaelmeeds

Ready to stop giving your precious energy to the critics, give your FULL f*cks to your soul work & manifest a life that feels deeply meaningful?

Is your soul screaming to break out of your self expression rut and make the internet go BANANAS for your offerings + content?

Does your brand or social media presence feel confining?

Like this tight box that makes you money and everyone knows you as THIS ONE WAY... but deep down your soul just wants to EXPRESS her full outrageous spectrum?!

To post something unplanned. Or unhinged... ๐Ÿค 

To talk about a topic that has nothing to do with your niche.

To be the talk of the boring town you grew up in.

To make a funny silly reel if youโ€™re always deep & serious OR reveal your vulnerability if youโ€™re always โ€œthe expertโ€

Hell, maybe you just wanna twerk in your lingerie, talking about money without a single pang of shame?

Are you done with the weird, "off" power dynamics & hierarchy in the female business world? Is your soul craving a coaching space where her power and your power co-exist? Where unapologetic woman actually unite... instead of pretending to?

Real talk: your inner good girl has been running your Instagram account for months & you're sugarcoating the advice you give your clients.

You're not really saying it how it is.

You are second guessing the messages coming through your channel.

You think... maybe I'm not allowed to speak on this.

And sometimes... you worry the truth will sound... well, bitchy.

You've been scarred from people lashing out at you for being honest before...

So instead of pointing out their blind spots? You catch yourself toning down what you *actually* wanted to say... or holding your tongue.


You HATE admitting this but... your inner good girl has been measuring your power based on other people's opinions (projections) of you.

You subtly do things to fit in with the industry, think you need to sound more like that woman you admire or base your mood on how many likes your post got...

Or you downplay how GOOD your life actually is, so people don't think "who the fuck does she think she is!" (because bitches be jealous)

Maybe you're so obsessed with being original *cough* special, that you jump from idea to idea without full execution...

Convinced that "everybody is talking about this so I can't".

Your attention is out there instead of nurturing the ideas coming through your third eye. And you're ready to stop overthinking and BRING IT with your content + voice.


You were the golden child or black sheep growing up... now you unconsciously play that role in your business.

The golden child is loved & applauded for what they DO, not who they are.

So when you're achieving cool shit & showered in praise? You feel like the baddest bitch alive.


But when the launch flops, the client demands a refund or the cancel culture mob comes for your neck?!

Your sense of power gets rocked. Until the next dopamine rush...

If you're the black sheep, you've always felt different. You're here to be the chainbreaker in your lineage, but you struggle to figure out where you "fit" in your industry with ALL these unconventional ideas.


Need someone to make UNAPOLOGETIC, vulnerable expression feel superrrrr dreamy in your body...

Instead of like a sugar crash? To show you the way and prove that YES, it's possible for you?


Want to take your business, brand & social media messaging from soggy crumpet energy to...

"HOLY MOTHER OF PEARL, this woman is speaking to my SOUL!"



Does any of this feel like you?

Be honest...

Ready to stop giving your precious energy to critics, give your FULL f*cks to helping your soul peeps & run your biz in deep alignment?

Is your soul screaming to break out of your self expression rut and make the internet go BANANAS for your offerings + content?

Are you done with the weird, "off" power dynamics & hierarchy in the feminine business world?

Is your soul craving a coaching space where her power and your power co-exist?

Where unapologetic woman actually unite... instead of pretending to?

If you nodded YES to any of these questions... Burn The Rules was made for you.

LET'S GO, I'M SO IN!

Who am I?

Iโ€™m wildly delighted to share the program that I've been building for the last 2 years with you. I ADORE teaching women like you to f*ck off their their inner good girls, so they can live their lives + lead their businesses, unapologetically.

As a globally-recognised thought leader on empowerment, a 3/5 Mental Projector and a Leo (through and through!) it's my passion and life's mission to help women heal the fear and shame in the way of their most outrageously free expression.

3 hilarious mantras I live by:

I don't want to be a good girl, I want to be fucking ridiculous.

I don't want to be a good girl, I want to be the talk of the boring town I grew up in!!!

I don't want to be a good girl, I want to eat the patriarchy for breakfast.

If you couldn't already tell... I believe in a world where women un-shame themselves from taboo topics, boldly use their voices & defy social expectations. The topics that women are typically taught to shut up about (or be ashamed of) are the type of conversations I live for!

I created Burn The Rules to be SO much more than your average empowerment or self expression course. This experience will give rise to abundant transformation in how you use your voice, share your gifts, channel your creativity, serve the world... and give you bulletproof confidence in who you are.

I've made it my mission to show you what's possible when you heal your inner child & empower your voice. It's time to take bad bitch power from a concept...to way of life.

The tools, approaches + practices in this program are the EXACT things that have allowed me (and the women I mentor) to overcome the biggest challenges with our voices and manifest our biggest dreams, with unstoppable self belief.

If you desire to be dripping in creativity, call in your dream clients more easily, strengthen your marketing + sales power, scale your brand, start a famous podcast, have deeper relationships, inspire millions of people around the world, master thriving health or you simply want to live an authentic, unapologetic life... your voice & power are critical areas to work on.

As a highly trained Empowerment Mentor & Rebirthing Breathwork Healer who has mentored & taught more than 4,301 students around the world... I have faith that I can support you.

I embody everything I teach. As someone who healed from PTSD, reinvented her life and manifested the business of her dreams... I know a LOT about rising from the ashes. My 5 Line in Human Design has also taught me how to be OK with being a walking "projection field" - aka having others love or hate me.

Personal experience & acclaim aside... I've had the honour to train with some of the best teachers & certification programs in the world which gives me the expertise and skills to confidently teach & help my clients transform.

I'M IN, LET'S GO!

And how can I help you?

Certifications + Learning Lineage:
- Rebirthing Breath Therapy (Level 1)
- Transformational Coaching (Animas)
- Somatic Parts Work (Levels I, II & III)
- Integrative Health Coaching (IIN)
- Love, Sex + Intimacy Coaching (VITAโ„ข)
- Internal Family Systems w. Fran D. Booth
- Trauma Informed Space Holding w. Katie Kurtz

In the next year I will also be getting certified in Rapid Resolution Therapy & my Advanced Levels (up to Level III) in Rebirthing Breath Therapy. I share this to demonstrate my ongoing commitment to excellence & let you know what you can expect from future updates to this program! ;)

I invite you to join Burn The Rules if you feel drawn to me, the values I embody & the energy of this program. I am certain this will be an experience your future self will be thanking you for.

Listen up...

Which tells me you're feeling into joining us for Burn The Rules.
It's time to make a choice.


I'M IN, LET'S DO THIS!

You made it this far down the page.

You might be asking yourself, do I really need this?

The short answer: you don't need this.

You have intuition.
You already have a voice.

However, if you want this I'm inviting you to go for it.

If you WANT to...

๐Ÿ”ฅ Fire up new, BALLSY inspiration levels + share your most unapologetic voice with your audience and clients

๐Ÿ”ฅ Remember you who the fuck you are.

๐Ÿ”ฅ Collapse the time bouncing back from doubt, criticism & haters.

๐Ÿ”ฅ Infuse new LIFE FORCE into your content, marketing and brand presence.

๐Ÿ”ฅ Unhook yourself from needing to be liked by everyone + open up the floodgates to your best creative work yet

๐Ÿ”ฅ Untether yourself from "woundmate" clients/followers, so you have space to work with clients who you'd actually want to go on holiday with IRL...

... And twerk daily to your own IG stories, because they're just SO damn good 

Then in the words of my girl, Shania. Let's go girls!!! *kicks door down*

FAQs

When does Burn The Rules start & end?

I'M IN!

This is a self-study program that begins for you the moment you enrol. There is no time constraint or pressure, as you have lifetime access to the program including future updates. You can go through Burn The Rules at the pace that works for you and revisit it anytime you want.

What are the trainings and resources like inside the program?

There are 37 trainings, practices + assignments inside Burn The Rules. Many of these are audio trainings, which makes it easier for you to listen to them on the go, driving, walking, cooking or working... like you would a podcast.

There are also a variety of meditations, visualisations, journalling practices and content prompts/exercises to support you in everything from marketing on social media, to using your voice more unapologetically, to moving through patterns like confusion, Imposter syndrome or the fear of judgment.

Do I have to be an established entrepreneur?

This experience is open to anyone who desires to use their voice louder and prouder on the internet, content/marketing, how you sell your services, deal with critics...

Whether you're a seasoned online leader/healer/service based biz owner wanting to FIRE UP your sparkle or make your comeback after a death/rebirth moment...

Or you're a newbie looking to supercharge your young brand & confidently take on the Instagram world... This program will guide you to become more wildly unapologetic in what you have to say, how you say it and let your full self shine brighter than diamonds!!!


What is your refund / payment plan policy?

If you change your mind within 14 days of purchase and do not access any of the material inside the program within that time, we will happily refund you.

Otherwise, there are no refunds for this digital product.

Please read this sales page carefully as it is an accurate representation of what this program includes. If in doubt, please also read the Terms & Conditions which are linked on the checkout page. Once you enrol, you will be directed to a digital program agreement which you will also need to sign in order to access this course.

If you are enrolling via a payment plan:

I do not add interest or fees onto instalment plans as I don't believe in penalising people who aren't able/desiring to pay in full.

Instalment plans are not optional subscriptions. You are entering into a legal commitment whereby you agree to pay the full amount via instalments. Before enrolling, please discern whether it's feasible for you to make all payments.

What makes this program different to others?

My approach to self expression empowerment (and business) involves a blend of deep inner belief change work, FUN, action-led transformation, activating your creativity and nervous system care.

This isn't prescriptive or one-size-fits-all - the program honours the wisdom and intuition that already lives within you & invites you to bring it forward more powerfully + easefully.

There's a big focus on taking action, so you're not just journalling out your feelings... or procrastinating... you're seeing tangible change, shifting old beliefs, and getting out of your comfort / boredom zone in your biz in REAL TIME.

You'll be putting what you learn into practice as you go and enjoying the immediate benefits.

Will there be any business strategy taught?

This is a self expression program for entrepreneurs, however explicit strategy for marketing, audience building or business aren't the focus.

The core focus is healing the beliefs and patterns that hold you back from... using your voice powerfully, writing authentically, creating your most powerful work, expressing your brand identity and sharing your magic unapologetically with the world.

In my opinion? While business strategy is definitely important, these aspects of your leadership have a much bigger influence on your success and how your business FEELS.

If you're a coach/healer/online biz owner who works with humans, the authenticity you embody online & how you channel your magic into powerful messages and offerings... deeply matters. Your communication has the power to massively grow your business, help you serve many more people and even become a better mentor/coach.